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Emirati Business Mag > Blog > Culture > Controversy Overshadows Miss Universe 2025 in Thailand | Emirati Business Mag
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Controversy Overshadows Miss Universe 2025 in Thailand | Emirati Business Mag

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Last updated: January 12, 2026 12:14 pm
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Miss Universe
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Global Pageant Faces Scrutiny Amid Allegations of Public Humiliation and Protest

Contents
The Disputed Backstage ExchangeResponses And Diplomacy Of ContestantsResponse From Organization And Disapproval Of PublicsEmotional News Conference and Apology to the PublicA Cycle of Public Flame WarsWider Implications within PageantryLooking Into the Future

For many, the Miss Universe 2025 edition slated for Thailand, with more than 120 contestants from around the world, was to exhibit cultural diversity and empowerment as well as global unity at the level of action. However, it became transformed into its own ring of controversy through publicized verbal skirmishes between a senior official of the pageant and the Mexican delegate that brought protests, attracted diplomatic attention, and reopened a larger debate on the rough treatment of women in international beauty competitions.

The ugly display sparked reaction, both near and far, from contestants, organizers, and other stakeholders within government and civil society collectively. What started out as an internal squabble has graduated to a major discussion around respect, professionalism, and accountability in one of the most prestigious beauty pageants at the world level.

The Disputed Backstage Exchange

Central to the issue is Fátima Bosch, Miss Mexico 2025. Allegedly, she walked out of a preparatory meeting after hearing some disparaging remarks made toward her by Nawat Itsaragrisil, a prominent Thai businessman and one of the hosts of the event. That confrontation took place while contestants were going through some preparations about obligations versus social media promotion.

Concerning reports relating to that incident, it seems that the topic of the discussion was Bosch’s alleged failure to upload assigned promotional content. It was during the latter part of the above scene that Itsaragrisil supposedly called her out, addressed her directly, and then derogatorily referred to her by using some derogatory variation of her name, translated to be “dumbhead.” While his defense now denies the specific word, the incident went viral as a result of the swift dissemination of the audiovisual document.

According to observers, there was a very sudden and determined decision to leave the meeting on Bosch’s part. Several other contestants reportedly stood by her in solidarity, a moment of collective protest. The onlookers say that an instruction was given by Itsaragrisil asking for the rest to take a seat if they wanted to go on, after which the protest heat began to die down. 

Responses And Diplomacy Of Contestants

It traveled far and wide beyond the meeting. In fact, the Mexican embassy in Thailand had at one point issued a statement over social media that it was “in constant communication with” Bosch and her family. The embassy has not made a formal protest or some sort of elaborated statement addressing the matter, but the fact that it had engaged in the matter was indicative of the seriousness with which the case is being treated at the official level.

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Clarifying that last point, the balance of contestants besides Bosch has to date largely refrained from public comment on the incident, but there have nevertheless been indirect statements and social media activity from various others. It has been one of the greatest instances ever to show the power imbalance that tends to obtain between contestants and authorities regarding the pageant, especially in very high-pressure international settings.

Response From Organization And Disapproval Of Publics

Quick to distance the Miss Universe Organization from comments attributed to Itsaragrisil, the leadership is avowing a firm commitment to the respect and dignity of all participants on the stage.

The responsible authority even directly addressed the matter: Mexican state leader Raúl Rocha claimed to impose zero tolerance for any behavior demeaning women’s dignity. He tagged Itsaragrisil’s action as “public aggression” and further stated that his participation in the pageant would be curtailed. Such statements became widespread in the network and received very broad interpretations as strong denunciations against the backdrop of heightened political and social sensitivity toward gender respect and workplace behavior.

That response marked another moment in the history of the pageant—an example of reluctance in handling a particular case quietly behind closed doors, but rather standing for Bosch with public condemnation of a high-profile figure from its organization.

Emotional News Conference and Apology to the Public

It was very emotional for Itsaragrisil when he appeared in the news conference in a tuxedo after the backlash from the organization. He wept openly with a handkerchief swabbing his eye and referring to himself as “betrayed.” Reactions to his display have been mixed, with some regarding it as a sincere expression of regret while others criticized it as a performance.

At the press conference and subsequent public appearances, Itsaragrisil apologized to the contestants, saying that he never meant to insult or hurt anyone. “I am human,” he said, drawing attention to the stress of organizing such a huge global event. Nevertheless, he reiterated his respect for all contestants, showing his regret about the perceptions of his words.

Even in that controversy, Itsaragrisil stood out among the participants at the opening of the pageant, standing before the contestants for further apologies. The contestants, put in evening gowns and beaming widely for the audience, painted a picture of unity that was in stark contrast to reports of tensions behind the scenes.

A Cycle of Public Flame Wars

Itsaragrisil has always lived controversies in public. Apart from his capacity as organizer of the Miss Universe pageant, he is also the president of the MGI—Miss Grand International, which is another of the major beauty pageants based in Thailand. He has butted his head in a long history of sensationally publicized disputes of dramatic exchanges like those critics compare to some scene in any television drama.

Past incidents contribute to the saga of continuous public scrutiny regarding his leadership and public conduct, things that critics say affect international pageants that increasingly advocate female empowerment and social responsibility in what they do.

Wider Implications within Pageantry

The Miss Universe 2025 controversy has resurrected old debates for a new generation regarding the role and relevance of pageants in contemporary society. Much as organizations have rebranded under the mantle of being voices for women and causes worldwide, conversations such as these reiterate that it is not a straight line to have values aligned with practiced behaviors.

The calls have been made for developing clearer codes of conduct, better protections for the contestants, and more transparent mechanisms for handling complaints. The high profile of the Bosch incident has intensified such demands and put pressure on pageant organizations to show they are doing more than symbolism in reforms.

Looking Into the Future

Even as Miss Universe 2025 continues, the focus remains split between that of the stage performances of the contestants and the questions of governance and accountability behind the scenes. For many, it serves as a reminder that global cultural events go beyond mere spectacle and come with responsibilities.

Whether this controversy will lead to substantive reforms within the Miss Universe Organization and, by extension, the entire pageantry industry will be left to future events to determine. What is certain, however, is that the voices of contestants—and, with that, the expectations of the global audience—are becoming more assertively loud for respect, professionalism, and dignity at all levels of the competition.

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